Jeep has had a long history in Europe, starting way back with GIs bouncing across the continent chasing the Nazi’s out of town and much later being a the all American status symbol.
It’s been a rollercoaster existence, for sure. And there have been a lot of Euro-only editions aimed at the varying tastes, like the Wrangler Polar and the Black Edition II. So this latest Mopar one package version of the Wrangler Rubicon, which Jeep showed off at the 2017 Geneva Motor Show, but was just showcased at the “Euro Festival” in Saint-Tropez, wasn’t born in a vacuum. It really underlines the continuing appeal in Europe for stereotypically American things. “Euro Festival”, after all, is a Harley Davidson gathering. Harleys are expensive, conspicuous status symbols in Europe, and so is a Wrangler.
The Mopar One Package is only available on the Rubicon, and is a little unusual in that it’s more function oriented than the normally cosmetic Euro packages. It has a 2-inch lift kit, larger 32-inch tires, a steering stabilizer, and accessory fenders. Jeep says this is the first time it’s been able to offer factory installed accessories in Europe, so now allowing us Euro types the addictive experience of ticking boxes to customize a Wrangler.
One thing the truck gets that the Us variant can’t have is the 2.8ltr CRD diesel engine. That’s a VM Motori unit. Euro Jeeps have used variants of this engine for years.
It will be interesting to see how the European market responds to the new Rubicon.