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Ssangyong … target growth in the 4×4 world market

SSangyong XAV-1
Ssangyong has been making practical, quality 4×4’s in Korea for 60 years, their name is equivalent to Land Rover in their homelands. Under new ownership in 2011 from Mahindra & Mahindra Ltd the Indian car manufacturer, Ssangyong are introducing this summer their Tivoli a supermini crossover to push for a larger stake in the Global market. Available with a diesel or petrol engine, six-speed gearbox, additional extras to personalise and a price tag of around £13k these Tivoli’s will be a firm contender for buyers. 2016 will see an additional long wheel base version to help broaden the appeal of this crossover.

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Not abandoning a history building Jeeps for the US Army back in 1964 and joint ventures with Mercedes-Benz in the early 1990’s, Ssangyong are planning on a ‘high-design 4×4’ to rival the Jeep Wrangler. This is being designed with an eye to breaking the North American Market and feathering the European Market. Harping back to their Korando, a licensed version of the Jeep in the 1980’s, this new vehicle on the drawing board is likely to share the Tivoli’s engine with rumours of a petrol-electric plug-in hybrid as seen in the XAV concept at Seoul Motor Show.

 

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