After the recent debut of the Land Wind x7 at China’s Guangzhou Motor Show Land Rover have officially forward a complaint to the Chinese government over copyright infringements. As we previously reported the Land Wind seems to be a very close replica of the range Rover Evoke at around a third of the cost, estimated at £14000.
Land Rover Chief Executive Officer Dr. Ralf Speth was reported to have commented;
“The fact that this kind of copying is ongoing in China is very disappointing. The simple principal is that it is not something that should happen; the intellectual property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world.
As a company we have invested heavily in China with our joint venture partner Chery. That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices. Anything that damages the potential profitability of our plant damages the integrity of those plans.
I will talk to our officials and I will talk to our partners at Chery to find a way around this situation. I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen today is not correct.”
It is well documented that the Chinese government seem to browse lightly over the copyright laws of today’s manufacturing world, with BMW in the past taking up the challenge and failing to make any relevant headway. The popular motoring show Top Gear highlighted these issues in a previous show, not only in the automotive world, but branded sunglasses, clothes and even well known coffee shop chains.