Land Rover announce yesterday that their new Brazilian plant is now up and running, producing the Range Rover Evoke and Discovery Sport for the local markets.
The factory in Itatiaia is the first time a UK auto manufacturing group has opened a production centre in Latin America and for JLR, outside of the UK. The move was announced at the end of 2013, and the first bricks were laid the following year. It is already building its first cars, with capacity for 24,000 units in its first full year.
JLR has been selling cars in Brazil for more than 25 years and already has 35 dealers. It claims to be the ‘leading SUV seller’ in Brazil, with the country contributing substantially to an 11% increase in JLR’s global sales year on year.
The factory imports engines, bumpers and light units from the UK, but up to 40% of parts will be manufactured locally in Brazil. All cars will comply with the same safety standards as those built in the UK, with a number of senior staff trained on site at the companies facilities here in the West Midlands.
Around 400 people work on site, with Jaguar Land Rover claiming an additional 1,000 jobs have been created in the wider supply chain. It should help total sales surpass 1,000,000 units over the coming years.
Executive director of manufacturing Wolfgang Stadler said: “The opening of Jaguar Land Rover’s new world class facility in Brazil marks the latest exciting milestone in our global expansion.”
The company is also investing in the local community by providing educational programmes for up to 12,000 children of all ages with the goal of them perusing careers within the companies future.