JEEP … doing the can can.

It took 4,500 cans 12 hours and a group of 12 to 18 year olds to build this Jeep Wrangler out of food cans to celebrate Canada Day, on the 1st of July.
Fiat Chrysler Automobiles (FCA) commissioned the build with the young students, the can’s contents having previously served up 3,120 meals at a food bank in Vancouver for the not so fortunate.Jeep-Wrangler-latas-comida-3_660
The president of FCA Canada Reid Bogbland commented that it was to highlight the problems of poverty and hunger in the city, but also to provide a mathematical and design challenge for the students to complete, showing that engineering can be fun.
Not such a bad marketing stunt by Jeep; poverty highlighted, people fed and students entertained … all from the humble food can.
Nice one Jeep


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