Just a few weeks after more talk that Ferrari has some sort of SUV or crossover in the making, Bloomberg released its own report of the same thing. The news outlet spoke with anonymous sources that said the plan is to release an SUV in 2021.
Several years ago the SUV market was scoffed at by many top end auto makers, but now they are all on the SUV band wagon, from Rolls Royce to Aston Martin, and now trailing in at the rear – Ferrari …
It is reported that it is still in the early days of development, and could have either two or four doors, but it will be more spacious than the most on sale now. It also will likely be aimed at the Asian market, and could sell as many as 2,000 units per year, which would make it easy for the company to continue increasing its sales, possibly past the 10,000 unit mark that exempts the company from some U.S. and European emissions regulations.
Talk about the Ferrari utility went a little further in its predictions, rumouring the utility will share the GTC4 Lusso’s platform, which makes sense as it’s the only all wheel drive platform in the Ferrari line up. It will also likely have a V8 and possibly a hybrid variant. A hybrid version would fit in with Bloomberg’s report that Ferrari is also planning on more hybrids in addition to the crossover for both more sales and to meet emissions regulations if the company exceeds 10,000 units a year.
Considering that Ferrari CEO Sergio Marchionne famously said “he’d have to be shot before building a Ferrari SUV”, it’s a little surprising that Ferrari is heading this way. But if a company wants to expand sales, there’s no easier way to do so than to offer some kind of crossover. Porsche learned this a long time ago, and now Lamborghini and Aston Martin are following suit.
If this Ferrari utility launches in 2021, it will be about the same time that Marchionne plans to retire from Ferrari, so he’ll kind’o be able to keep his word.