As we reported some time ago the Can-Am Defender, is an all terrain vehicle that’s a SxS “recreational off-roader” according to its manufacturer, Bombardier Recreational Products or BRP for short. With the popular growth of SxS vehicles BRP re-modelled their 2017 Defender range recently and were targeting Europe as a lucrative market for the product.
The Land Rover Defender, which although out of production remains a fun, recreational off-roader too, and is set to return as an all new off roader in a year or two.
So, Jaguar Land Rover wanted to make absolutely sure no one confuses the ATV with their 4×4, and took the matter to court.
According to Coventry Telegraph, who reported of the outcome, JLR won in High Court, and a Consent Order has been issued regarding BRP’s trademark infringement. This means the Canadian company isn’t allowed to use the Defender name on any of its products within the European Union and all references to the name will have to be removed. One question will be whether the matter will be handled again after Britain has left the EU at some point in the future; by that time, Jaguar Land Rover might have already introduced a successor for the iconic Defender that is sure to bear the legendary name of its boxy forbearer. BRP has assured no other Defender-referencing trademark will be registered, and the current EU trademark application will be abandoned. There will also be a fine along with covering the legal costs, but no sum has been mentioned yet.